When we talk about Aleaure, it's not just a name; it’s a story, a legacy, and a testament to the enduring power of love and resilience. Aleaure is a unique name, and its origin is deeply personal and heartfelt. It is a beautiful combination of the names of the founder’s children: Ale for Alexandre and aure for Aurelia. This name embodies the spirit and essence of family, love, and the strength to overcome adversity.
The Founder’s Story
Angela Costa Simoes, the visionary behind Aleaure, has a story that is both inspiring and poignant. Her journey to founding Aleaure was paved with years of tragedy and loss. Most significantly was the loss of her 9 month old son, Alexandre in 2019. These experiences profoundly changed her perspective on life, pushing her to seek something more meaningful and fulfilling.
For Angela, these challenges made her realize the fleeting nature of life and the importance of cherishing every moment. She understood that true fulfillment comes not from material success but from spending quality time with loved ones and creating something that genuinely resonates with her values and passions.
A New Beginning
With a renewed perspective on life, Angela decided to channel her energy into creating Aleaure. She wanted to build a company that was not just another business but a reflection of her love for her children, her culture and her desire to leave a lasting legacy. Aleaure represents a fresh start, a commitment to doing something meaningful that aligns with her core values.
The name Aleaure is more than just a combination of Alexandre and Aurelia; it symbolizes the blending of Angela's past, present, and future. It is a tribute to her children's enduring love and a reminder of the strength that comes from overcoming life's challenges.
Building a Family-Centric Business
Angela's vision for Aleaure was to create a business that allowed her to spend more time with her family while doing something she was passionate about. She wanted to ensure that the company’s values mirrored her own – focusing on family, love, and resilience.
Aleaure's products reflect the beauty and uniqueness of Portuguese culture, with designs inspired by traditional patterns and symbols. By doing this, Angela connects her heritage to her business, creating a brand that is both personal and universal.
Behind the name Aleaure lies a story of love, resilience, and the unwavering commitment of a mother to her children. Angela’s journey from tragedy to triumph is a testament to the human spirit's strength and the profound impact of prioritizing what truly matters in life.
Aleaure is not just a company; it’s a legacy built on the foundations of family and love. It serves as a reminder that out of the darkest moments, light can emerge, and with it, the opportunity to create something beautiful and meaningful. Through Aleaure, Angela has not only honored her children but has also inspired others to find purpose and joy in their own lives.